Foreign market analysis

The purpose of this report is to design and probe a marketing plan for Bursars in order to internationalist their communication channel trading operations by penetrating the Egyptian market. As with the expansion of any business, Bursars would face many a(prenominal) ch aloneenges In exporting congenital hitman to Egyptian hoexercisingholds which Is their primary target market. In order to ensure a peaceful entrance to the business milieu of Egypt, Bursars would energize to adopt a standardized increase strategy because of the universal nature and application program of natural flatulency.Secondly standardization would also profit the company because the resulting economies of scale would reduce be and the savings trick be reinvested Into the companys promotional strategies. Another way for Bursars to reduce their be Is by u chatter the existing dispersion network of natural flatulence found in Egypt. The company positions Itself In such a way to take returns of the increased demand for natural throttle valve because of rising consumption in Egyptian family lines.The pricing strategy that best suits Bursars is differentiate pricing, which would effectively hedge risks associated with global shocks to the gas arrest and various other giving medicational tensions. Given the marketing plan conform to for Bursars, the three year sales and expenses offer that venturing into Egypt would be profit able-bodied for Bursars as headspring as for Egypt in terms of run across their energy requirements. 2. 0 Description of site market 2. Political environment distant companies have enjoyed the benefits in terms of incentives that the government provides such as the fulls to own lands, equipment and pileus in Egypt for business operations and the right to export from Egypt without licensing (Hosannas, 2010). The volatile political environment in Egypt may be a barrier to entry for Bursars but unspoiled marketing strategies may be able to ove rcome these Issues. 2. 2 Economic surroundings Egypt has a hurly burly of $262. Billion and GAP per capita of $6700 the size of GAP per capita suggests that the use of alternating(a) fuel for domestic purposes may be prefer In such an economical environment. Egypt has foreign re-sentencing reserves of $1. 7 billion (World Bank, 2014) as of 2014 and stable exchange rates means that any remittances and mesh sent back to Turkey would not be susceptible to many allocations. 2. 3 Cultural Environment conducting business operations. This divided culture and value may in truth help Bursars to settle within the business environment of Egypt.The use of natural gas as an alternate fuel which is CEO- affable may actually be favored in a collectivist rescript such as Egypt. This would aid Bursars for promotional purposes swell. 3. 0 section, Targeting and Positioning 3. 1 naval division The gas sector in Egypt can be segmented into geographic, demographic, cryptographic and behaviou ral segmentation 3. 1. 1 Geographic sectionalisation To reach customers on a broader level, Bursars has to fall its stations on places where it bequeath be available too large amount of traffic and a large look of residential households.Most people live in the capital, Cairo, the 16th biggest city in the world, where the macrocosm 9120000 people (Cairo Population 2013). 3. 1. 2 demographic Segmentation The prices will be the equivalent for all those who use them (households) although price discrepancy exists within Egypt which will be elaborated later in the report. For residential purposes wish well cooking and heating people from all social coteriees will be sing the product, whereas for usage by vehicles, people in the lower and middle class families will be using the product.The upper class can easily afford to use petrol in their vehicles. Since the country has or so run out of its own supplies of natural gas, the country has no other plectrum but to import. 3. 1. 3 Cryptographic Segmentation The advantages of using natural gas for household are that it is environmentally friendly and voice than that of other energy resources. Therefore the reviews should be good by the environmental safeguard agencies (Peas) which would aid in the promotional strategies as well.